Meet Nada

Ahlan ahlan ahlan! And a warm welcome to my non-Arabic speaking readers 🤍

It's hard to know where to start when you are trying to summarize years of your life in a few lines to help someone get to know you a little better, isn't it? (Yes, even for coaches! lol)

I like a challenge, so let me give it a try and share with you some aspects of my life story that can give you an insight on why I do what I do and how I came to it.

This chapter of my story I call 'Everything is connected, even when we are not seeing it yet.'

My name is Nada, and I am passionate about seeing the good in things around me and bringing it to life, whether it's in places, businesses, or people.

My journey with places started when I was only a 6 year-old, and I started what I didn't know back then would be a lifetime of cultural integration and globetrotting. I moved from one city to another, and built lives across 5 different countries and about 7 different cities, from Doha to Dubai, to London, to Beirut, to Cairo, and others.

And while most of us would draw comparisons and have favourites, that wasn't the case for me. There was never one place that I found superior to all. Every place was particularly good for something different than the other. I may not have had the vocabulary to express it in the start, but I could really see how each city had its unique essence and combination of strengths that another just can't offer. 

I didn't know that my journey in business was going to be a further sharpening of what that little girl had already been learning and embracing for the longest time.

As a brand and marketing professional, for almost a decade, I worked in international and regional agencies, public and private sectors, dealing with a plethora of industries and very diverse client profiles. From day one, I was challenged to learn about very diverse and unrelated products and projects, thoroughly see the good in them, and bring it out to the world.

Three years into that, my simultaneous active journey on the path of healing and personal empowerment began. It turns out that little girl had learned to see the good in what was around her, but not in herself. I still remember my first coaching class in Georgetown, Qatar, in 2016 where I knew with all my heart that's what I wanted to be doing and helping people with, in my own way. 

That moment subtly shifted the next 6 years of my life where I started to see my personal growth and self development path differently. I delved even deeper into various schools of psychology and spirituality, learning, integrating, and applying firsthand different coaching and empowerment modalities, from teachers around the world, from the United States, to Canada, Europe, and the Middle East.

By 2022, I decided to fulfill the dream of 2016 and channel my passion and expertise in both brand and psychology into highly personalized multidisciplinary coaching programs that help heart-led individuals & businesses discover and empower the good in them and bring it out to the world with clarity and ease. And that's when RISE was conceived.

RISE is not my firstborn by the way, there's actually an elder sister, but that's another story for another day.